Salesmanship (With outline)

Salesmanship (With outline)

Salesmanship (With outline)

Outline:

1. Introduction
2. Its place in the modern era
3. Main characteristics of a good salesman
4. Conclusion

Salesmanship holds a tremendous significance in modern era, as it has become a highly lucrative profession. The production of things on a massive scale has made it a necessary evil for the producers to dispose of their goods at a very high price. In the past two decades it had never been considered a profiting profession in Pakistan. But now the situation is totally changed and it has become a very charming and attractive profession for the well-qualified and educated salesmen. Seeing its importance in the modern age, more and more educated young girls and boys are choosing and taking up this lucrative profession. A salesman holds very special place as he is not a common person. He must be a man with certain qualities because a great deal of business depends upon him.

A good salesman not only sells a product to a consumer but also guides him in making his choice. No doubt, a good salesman must have a charming and good-looking personality to impress the customer. He should be urbane and polite in his impact on the consumers. He is supposed to be loyal not only to his employees but also to the customers. Politeness, mannerism, good-looking personality, forceful voice and intelligence are the rudimentary and essential features for a salesman. 

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Sensing the significance of salesmanship, many big firms enlist and train their salesman on scientific and commercial lines. They have setup their own training centres where the highly qualified and experienced staff is busy training their new entrants, salesmen. It pays back tremendously in the promotion of their sales. The highly motivated and truly dedicated salesmen play a key role in raising their profits at an astonishing level. Now, the salesman from well-off families don’t feel any hesitation to join his honorable and profitable profession. They know it quite well that this profession is in no way below their dignity and they rather feel proud of working in this profession.

A good and competent salesman is always in good touch with his customers. He is always well aware of the new demands and current trends of the consumers. Their contacts turn out to be very handy and useful in informing their employees about the changing trends of the buyers. A good salesman is very concerned. He shows a good patience and tolerance even if customer, waste his precious time and leave the shop without making any soil of purchasing. He thinks it his duty to listen to the buyers patiently and smilingly. He then tries to understand their demands quite intelligently. Now-a-days good salesman not only earn handsome salary but also earn the good will of the public. They feel satisfied and pleased by developing beneficial contacts with the consumers.